In an Online World, Identifying Hidden Competitors is Critical
In an Online World, Identifying Hidden Competitors is Critical
There is a good chance that you are losing potential students right from your own backyard. In the post-COVID world, online education is growing and the competition for student demand is intense. Students in your markets may be going right out of your own proverbial backyard, and if you aren’t looking at the right data, you may not even know it, let alone correct for it. Accurate insights are critical for making the most efficient program decisions and investing in drawing your students closer to home.
When Evaluating Online Attendance, Traditional Data is Misleading
Traditional data sources such as IPEDS are out of date, and they do not show the true picture of competition in the online space. There is better data out ...